Personal Information is data that can be used to identify, either directly or indirectly, an individual to whom the information applies. The information that we may collect from you includes your name, email address, contact preferences, login information (account number, password), marketing preferences, and as applicable, IP address. Furthermore, the Company may also collect anonymized statistics about the way the User uses the Services provided by the Company.
Purpose of Data Collection
The primary purpose of collecting personal data is to provide Services to the User and to issue accurate charges for the use of Services. The personal data stored in the User Register may also be used by the Company to provide, develop and customize the Service and to communicate with the User. Such communication may include direct marketing, market research or research polls. The Company may use subcontractors when providing any services.
Legal Basis for Processing Personal Data (European Territory Users only)
The Company provides the representations and information in this section in compliance with European privacy laws, in particular the European General Data Protection Regulation (GDPR). They are specific to Users located in EEA countries or Switzerland, so please don’t rely on the below, if you’re not a User in one of those countries. If you are a User from the European Territories, the Company’s legal basis for collecting and using the personal data described above will depend on the personal information concerned and the specific context in which it is collected. “European Territories” mean the European Economic Area and Switzerland. However, the Company will normally collect personal data from Users where the processing is in the Company’s legitimate business interests to, for example, administer Services and fulfill contractual obligations as a service provider. In some cases the Company may collect and process personal data based on consent.
Personal Data Communicated to Third Parties
The Company may communicate the Users’ personal data to its affiliates, cooperation partners or other third parties only to the extent as may be required and permitted by applicable laws, required for the purpose of providing the Service or defending the Company’s legitimate interests in accordance with the applicable law or required due to an acquisition or other corporate transaction. There are times when Severalnines may be required to disclose your Personal Information by law, legal process, litigation, and/or requests from public and governmental authorities. Severalnines may also disclose your Personal Information for purposes of investigations of threats to national security, compliance with requests from law enforcement, or other issues of public importance, or when we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users.
The Company provides user data, as required, to the Company’s CRM provider/s. These provides include, but may not be limited to, Salesforce (Lead Management), Pardot (Email Marketing), & Stripe (Payment Processing).
The Company uses Google Analytics, a service which transmits anonymous website traffic data to Google servers. The Company uses reports provided by Google Analytics to help the Company understand website traffic and usage. The Company also uses Google Analytics to send and receive data to/from Google Ads to improve the performance of the Company’s Google Ads campaigns and develop remarketing lists. User-level and event-level is automatically deleted from Google Analytics servers after 38 months. However, the 38 month period will reset if Google Analytics detects new activity, such as a site visit.
Urchin Tracking Module (UTM) Tags
UTM tags are appended as part of the visible URL for marketing campaigns and reports can be viewed in platforms like Google Analytics. The Company sends UTM tag information to Google Google Analytics/Intercom to evaluate campaign performance. For example, if a user visits the website via a link with UTM parameters attached. These details, such as campaign source, medium, and name, are collected at an aggregated level and sent to Google Analytics. Moreover, if a user who clicks a campaign link with a UTM tag becomes a registered user, the UTM information will associated with the registration and sent to Intercom. This information helps the Company assess the utility of its marketing channels.
Quality of Data
The Company has carried out reasonable technical and organizational measures to secure the personal data processed in the User Register against unauthorized access, against accidental or unlawful destruction, manipulation, disclosure and transfer and against other unlawful processing. For instance, access to automatically processed data is limited by user rights and passwords within the Company’s organization.
A User has the right to prohibit the Company from processing personal data stored on him/her in the User Register for the purposes of direct advertising, distance selling, other direct marketing, market research and opinion polls. In order to prohibit such processing, the Company recommends the User to contact us at email@example.com to request addition to our suppression lists or by unsubscribing to a recently received email. A User also has the right to access the data stored on him/her in the User Register and upon request obtain a copy of the data. In order to access the data, the User shall provide sufficient search criteria and submit a request to the Company by emailing firstname.lastname@example.org.
Severalnines will not knowingly collect Personal Information from any person that is not a legal adult, as defined by local law, without insisting that they seek prior parental consent, if such consent is required by applicable law. Severalnines does not target children in connection with its products, services, and websites.
Additional Data Protection Rights for European Territory Users
If you are a resident of a European Territory, you have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority. Similarly, if the Company has collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing the Company conducted prior to your withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent. If you wish to access, correct, update or request deletion of your personal information, you can contact us at email@example.com.
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